Product Marketing + Content Marketing + UX
My career began in Product Marketing in Tech (B2B SaaS) where I learned to speak both design and technical language. I’ve led sales enablement strategies, content marketing campaigns, and web redesigns.
My expertise lies in blending my content, design, and product strategy skillsets to get the right products and content into the right hands.
Specializing in content management, product design, and customer successes n prototyping, UX/UI, visual design, user research, and product design, I’ve been in charge of terabytes of sales & marketing collateral, the editing & distributing of sales assets, and worked with C-Level executives on content strategy and internal product design/UX for 7 years.
***Work samples are available upon request
Managing content and UX for my Product Marketing Team, I designed and launched a CMS that supercharged sales enablement and enhanced the workflow of 1200+ daily users, globally, resulting in a 25% increase in lead generation.
I developed the information architecture, site mapping, backend, and branding, allowing SME’s to curate their own content.
Collaborating with the engineers of our own proprietary business intelligence software, I built and launched a sales content application, driving a 20% increase in product adoption through the integration of user-friendly features, more accurate taxonomies, a search function, filtering, and streamlined content delivery.
Just for fun:
My product design skills lent me to several personal projects centered around app design, specifically user interfaces.
