Professional Internet User.
This is from a Getty Image. Some might say I stole it and that I’m a cyber criminal. Others might agree that I’m merely taking my identity back.
The Shorty Awards hired me to take over their Twitter account.
They did this 3 years in a row – on purpose – why though?
My deep knowledge of the Internet: the creator economy, pop culture, and music
My ability to assume brand voice, riff, entertain, interact off-the-cuff with artists, influencers, and creators like Casey Neistat and Keke Palmer, etc.
My addiction to the Vine app
I know what the hell is going on on the Internet, but I’m also not weird about it.
My plan of action: Riff.
As a brand, you can rely on posting memes for only so long – if you can’t go off-the-cuff, and immerse yourself in character, you’re just keeping the keyboard warm. That comes off corporate and weird
Part of it IS research, however. I have a research background so I dived right into familiarizing myself with the space, the industries, the platforms, and even the languages.
People want authenticity in brands. What’s more fun than goofing around on the Web?
With my longtime friend of nearly 6 minutes, Noel Miller of Internet fame.
They let me post literally anything I wanted.
The result:
Averaged 5-7 million impressions each show
Viral tweets that drew in and resonated with fans
Colorful real-time commentary that kept the show going in tandem with the live show to a global audience who watched it via livestream
No horrible PR accidents
I met my fiance :)