Chromakopia
As part of the rollout for Tyler, The Creator’s Chromakopia, our team at Converse Soho was tapped to produce 450 custom Chuck 70s tied to the album launch. The goal was simple: take the Chromakopia branding and turn it into a limited-run product fans could actually own.
The finished sneakers became part of the larger Chromakopia rollout, sold as merch at Tyler’s secret shows and pop-ups.
Tyler announced the shoes directly to his audience, and they quickly took on a life of their own.
2 years later, pairs are still floating around Grailed, StockX, and other reseller sites — which is a pretty cool afterlife for something we were cranking out of the Soho workshop a week before launch.
